Advertising On YouTube


Grab attention—and customers—by advertising on YouTube.



Grab attention—and customers—by advertising on YouTube. Marketing expert Willem Nelson shows you how to create and manage ad campaigns on YouTube, the world’s largest video platform. Great ads start with great content, Willem begins with tips for creating short, engaging videos that meet YouTube guidelines. He then demonstrates how to build ad campaigns, set reasonable budgets, and target the right audiences using interests and demographics. Finally, to make sure you get the best return on your investment, Willem shows how to measure ad performance and make any necessary adjustments.

Topics include:

Basics of Google Ads

Creating engaging video ads

Creating a YouTube campaign

Managing YouTube ads

Analyzing ad performance

Conversion tracking


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